After convincing Puma’s CEO to launch basketball after a 20 year hiatus and signing Jay Z to be the Hoops GM, we locked ourselves in a room, built out our target consumer, brand direction, 3 year goal, product direction, and seasonal inspiration.
Below is a Creative Brief we created in collaboration with Kyrie Irving Anta’s top signature athlete. This included everything a creative teams would need to start their process. This included the target consumer, design direction, color inspiration, graphic toolbox, and videos of Kyrie telling his vision.
